Digital Marketing

Description

Course Objectives:

• Understand the principles of digital marketing and its significance in today’s business environment.
• Gain proficiency in various digital marketing channels, including SEO, social media, email marketing, content marketing, and PPC.
• Develop skills to analyze and measure the effectiveness of digital marketing campaigns using analytics tools.
• Create and implement a digital marketing strategy tailored to specific business goals.

Key Topics:

1. Introduction to Digital Marketing

   • Overview of digital marketing and its components
   • Understanding consumer behavior in the digital age

2. Search Engine Optimization (SEO)

   • Basics of SEO and keyword research
   • On-page and off-page optimization techniques

3. Content Marketing

   • Crafting engaging content
   • Developing a content strategy and distribution plan

4. Social Media Marketing

   • Overview of major social media platforms
   • Building a social media strategy and engaging audiences

5. Email Marketing

   • Creating effective email campaigns
   • Understanding segmentation and automation

6. Pay-Per-Click Advertising (PPC)

   • Introduction to Google Ads and social media advertising
   • Budgeting and measuring ROI

7. Analytics and Reporting

   • Introduction to Google Analytics and other measurement tools
   • Interpreting data to optimize marketing strategies

8. Digital Marketing Strategy Development

   • Integrating various digital channels into a cohesive strategy
   • Case studies and real-world applications

Who Should Enroll:

• Marketing professionals looking to update their skills
• Small business owners wanting to improve their online presence
• Students and recent graduates interested in a career in digital marketing